More than the quality of the product, what matters the most in today’s competitive market is the trust built up on the brand of the product. So, what is product branding? It is the process of creating a face for your product. It is what distinguishes your product from your competitors. In this guide, we will cover the basics of product branding and how to start with it.
Definition: What is Product Branding?
Product Branding, as the name suggests, involves creating a unique brand for a product. This involves creating a unique design, product description, and message. The aim of product branding is to distinguish your product from the others. Through your brand, you must be able to create a connection with your audience.
What is Product Branding -Image Source: Invitereferrals
Key Elements of Product Branding
To create a successful branding for products, there are mainly four elements. The brand name and logo, packaging design, brand voice, and positioning. Product branding is not about a single thing, it’s a complete package made up of different elements. Together, these components create a successful brand for products.
A logo acts as the identity of your product. Just by seeing these two components, the audience must be able to recognize your brand. Memorable and strong name and unique and simple logo will help to connect with your audience and they will be able to recall your product just by seeing these.
Packaging design of the product makes a first impression on the customers. A well-designed package can influence the customers’ buying decisions. A shabbily packed product will not catch the attention of the customers. Packaging design has a lot to do with the success of a product.
The tone in your marketing communication is your brand voice. The brand voice should stay consistent across all platforms. It can be either friendly, formal, or in a playful tone. Brand voice creates an impression on your audience.
Finally, positioning is how your product stands out in the market. A Brand Consultant in Kerala can help you define how your product is perceived—whether as a premium, affordable, eco-friendly, or local option. This helps your target audience connect with your brand and choose your product over others.
Also Read: The Long-Term Advantages of Branding for Kerala Startups
Why Product Branding Matters for Kerala Businesses
Businesses that aim to grow and compete effectively want to invest in product branding. Especially in Kerala, where the competition is tough. Branding for products helps customers recognize your product easily, and this builds trust with your brand. The customers feel confident when choosing your product when you are established as a brand. In a crowded marketplace, branding helps you to stand out by providing your product with a unique identity. It encourages customer loyalty. People will be more likely to purchase from the brands they trust. Customers would not mind paying a higher price for your product when your brand looks professional and trustworthy. In Kerala, this is relevant because often customers prefer branded products, especially when coming to food, clothing, or personal care. A well-branded product simplifies quality and trust. This is useful to win the local customers and expand your business.
Steps to Create a Product Brand
How to create a Product Brand -Image Source: Fastercapital
Step 1: Research your audience and competitors
The first step towards creating a product brand is to understand your audience and your competitors. Understand your target audience, their needs and preferences. Also, understand user demographics like age, gender, location, and also look into their past purchase history. Also, do research on your competitors. Understand their positives and also their negatives. This would help you to identify the gaps and build your unique brand.
Step 2: Define your unique value proposition (USP)
You must be able to clearly convey to your audience why they should choose you over the others. What is your strength? It could be the quality, price, or the value you put in, or anything that makes you stand apart from your competitors. This is your unique value proposition. This forms the identity of your brand.
Step 3: Choose a memorable brand name and design
Your brand name and logo are the first things to notice by the people. They will remember you by these things. So, make it catchy. Choose a brand name that is easy to remember and is related to your product. So that when they think about the product, they should think of your brand name. Design a logo that is simple and unique. It can have fun elements or a touch of modernity to make it stand out. And also make sure that the design works well across packaging and other social media platforms.
Step 4: Craft your messaging and tone
How your brand communicates with your audience is as important as the design or the brand name. Develop a tone that suits your brand. It can be a friendly tone, a professional tone, or a bold one. Consistently use this in all your communication, from advertisements to customer support. This can help to build trust and familiarity. For example, consider the brand Paper Boat. It maintains a nostalgic and emotional tone. In their advertisements and brand messages, they make sure to bring out this tone consistently.
Step 5: Apply branding consistently across all channels
Use your brand consistently across all the platforms. Your website, social media, advertisements, signboards, packaging, everything should reflect your brand. It should be done in a consistent manner. When people see the brand name, design, logo, and message, they will always remember your brand, and it will lead to developing a long-term trust.
Branding for Products vs. Company Branding
Branding for Products vs. Company Branding -Image Source: zeda
Branding is of two types, Product Branding and Company Branding. Product Branding is for an individual product and Company Branding is for the overall company. Both have different purposes. Product branding is about making a single product or a product line more unique. Various components like the product’s name and design, its packaging, and the message and tone it conveys are included in product branding. For example, Eastern Condiments as a company represents Quality Spices. The company image builds trust in all the products of the company. While product branding focuses on a single product and the connection it establishes with the customer, company branding is about building long-term trust. Both product branding and company branding are important to build trust and grow your business over time — especially when planning for the Future Business in India, where brand identity plays a crucial role in long-term success.
Also Read: How Different Types of Branding Help to Build Strong Brands in Kerala
Common Mistakes to Avoid
- Using inconsistent visuals across various platforms and your package can be confusing to the customers. Make sure to build consistency throughout every platform and packages and signboards and everything that your brand is related to. This can help build trust in the consumers.
- Doing proper research is important in a local market like that of Kerala’s. Not understanding the preferences of your target audience, whether it be flavor or style, can lead to poor sales.
- You must keep your brand message clear and concise. Avoid any jargon and make it easy for the people to understand.
- You must always consider customer reviews and feedback. Always listen to the feedback and make necessary changes and let the customers know that you care for them.
Tools and Services That Help
In your brand-building process, you can use several tools and services that make your journey easier and give you a professional outcome.
- Canva is a designing tool that can be used to create social media posts, logos, packaging design, and more. This is a beginner-friendly tool with free and paid options. It has various templates that are pre-made, which can be used, or you can make one on your own.
- Google Trends helps you to understand what the trending searches are in a region. You can find the trending keywords, products, and customer interests.
- Branding agencies in Kerala can offer you expert help with various stages of branding of products from logo design to messaging. They can help you tailor the branding strategy according to Kerala’s market.
Conclusion
In this blog, we covered the basics of product branding. and provided a guide for Kerala entrepreneurs to start with branding a product. Product Branding is not a complicated process. If you can successfully create a brand for your product, you can drive in success and growth to your business.
Hello, I’m Salmanul Faris, a Performance Marketing Expert in Kerala with a proven track record in driving growth through strategic campaigns. I’ve helped numerous individuals and businesses build strong identities that stand out in competitive markets. As a Personal Branding Consultant, I specialize in refining your brand presence and helping you connect authentically with your audience. Let’s connect and start building your unique brand today!
