Client Overview:
A highly experienced real estate consultant from Kerala, this industry professional has built a reputable career over the past 20 years. As the CEO of a leading real estate firm, his expertise and client-first approach have earned him strong offline recognition. However, his presence in the digital space was minimal, limiting his ability to build a strong personal brand online.
Challenges:
Before our collaboration, the real estate consultant faced key challenges:
- Limited digital visibility despite a successful offline reputation.
- Lack of a structured personal branding strategy across social platforms.
- Inability to effectively communicate value and insights to the online audience.
- Underutilized potential of platforms like YouTube and Instagram for authority building.
- A need to build digital credibility to match his real-world expertise.
Our Approach:
To elevate his personal brand and establish digital authority, we developed a multi-platform branding strategy focused on visibility, trust-building, and audience engagement.
Brand Identity & Positioning:
- Defined a clear and consistent personal brand message rooted in trust, industry knowledge, and professionalism.
- Designed a cohesive visual identity aligned with his values and consulting style.
Content Strategy & UGC Activation:
- Developed a user-generated content (UGC) strategy to foster trust and relatability in the real estate space.
- Shared educational content that simplified real estate processes and addressed client pain points.
- Featured on Turning Point Malayalam, where his story resonated with a wider audience, boosting brand narrative.
- YouTube Shorts became a key pillar—one short reached 4.1K views in just 22 hours, with a 68% average view percentage.
YouTube Channel Growth:
- Executed YouTube SEO techniques including optimized titles, thumbnails, and regular uploads.
- Posted informative content covering local real estate trends, tips, and walkthroughs.
- Achieved 10,500 views in 28 days, marking a 56% growth in visibility.
- Watch time increased by 554%, and the channel gained 137 new subscribers.
Instagram Growth & Engagement:
- Deployed high-quality reels, testimonials, and expert tips.
- Used localized hashtags and trending audio to expand reach.
- Reached over 37,102 accounts (+35.4%) and generated 1,292 profile visits (+50.2%).
- Total engagement crossed 1.4K, including reactions, comments, and shares.
Facebook Presence:
- Shared property highlights, testimonials, and brand-building visuals.
- Page reached 1,880 accounts, with a 41% increase in page visits.
- Facebook acted as a bridge to connect with local buyers and homeowners.
Results Achieved:
- Significant Growth on YouTube: The channel reached 10.5K views in 28 days, increasing visibility and credibility.
- Stronger Instagram Presence: Over 37K+ reach and high engagement, positioning him as a trustworthy industry expert.
- Recognized Authority in Real Estate: His content now resonates across Kerala’s online audience as a leading voice in the real estate sector.
- Media Feature Boost: The Turning Point Malayalam feature added credibility and narrative power.
- Stronger Client Trust: The mix of educational content and UGC helped build a deeper connection with the audience.
Conclusion:
Through a data-driven and content-focused strategy, this real estate consultant successfully transitioned from offline expertise to digital authority. Leveraging UGC, video content, and social media optimization, we helped create a strong and trusted personal brand. Today, he stands out as a reliable and relatable real estate figure in Kerala’s competitive property market—building influence, credibility, and connection in every scroll.
